In 30 minutes, Neo works on your own accounts.

MAISON LUNEMETA ACCOUNT · STRUCTURE

Six campaigns, but 85% of the budget fights over the same French audience.

meta_account_structure_mapping30 days to Oct 5read: Meta, livesynced Oct 5 · 7:04 AM

The account map, updated every week in the brand memory: how it’s built, where the money goes, and what keeps it from reading its own results. Read-only access, orders of magnitude over the last 30 days.

30-day spend

~$97K

~$23K over 7 days

Campaigns

6

all on Sales

Active ad sets

33

half in limited learning

Active ads

~1,500

~1,200 created in 30 days

Four questions

1. 01Does the structure produce data you can read?NoNo ad set carries a concept, and the same creatives run in two French campaigns.
2. 02Does it match the way the brand makes money?PartlyCountries are split out, but the catalog dominates and a sold-out product is still running.
3. 03Does it fit the budget and the creative volume?NoFour prospecting campaigns in France, where two or three are enough at this budget.
4. 04Are the support layers sized right?NoThe catalog takes ~40% of spend, and retargeting runs twice.

Findings, by severity

1. highTwo twin French CBOs target the same audience with the same creatives, and differ only in optimization.Why it matters: the conversion signal is split in two, and the duplicates bid against each other.
2. highThe catalog carries the account, with ~40% of spend.Why it matters: it claims sales that prospecting created, so its reported ROAS is inflated.
3. highAd sets with no concept, split by launch wave or format, up to 140 ads each.Why it matters: there is no way to tell which concept works.
4. mediumA sold-out product is still running.Why it matters: clicks that cost money and can’t convert.