neo + microsoft advertising
Neo reads Microsoft Advertising, brand and non-brand apart.
Search, Shopping and Performance Max on Bing, read with the same method as Google Ads. Neo spots what imports from Google set up wrong, checks the UET tag, and reads a month when a week is too thin.
The Google model, plus what only Microsoft has.
Microsoft mostly captures demand that already exists. Neo reads every number for the whole account, non-brand and brand, and sets it next to Google Ads over the same month.
Audit your accounts →brand · non-brand
Two separate targets
A blended target hides a weak non-brand. Neo judges each against its own target, taken from the brand’s economics.
google imports
What Google copied over
Budgets, targets, negative keywords and feeds imported from Google Ads: Neo flags the ones that don’t fit here, and the scheduled import that overwrites a fix made in the account.
uet
The tag and the purchase goal
The UET tag on every page, a purchase goal that fires on every order with no double counting, and goals imported from Google checked.
audience network
Where the spend goes
The Microsoft Audience Network and search partners, with their conversion rate: Neo tells you when to restrict them.
linkedin
Profile targeting
Company, industry, job function: a Microsoft-only lever for B2B, with audiences wide enough to deliver.
what you can ask
Three questions Neo handles on Microsoft Advertising.
freshness and limits
Synced several times a day, read-only.
freshness
Several times a day.
Microsoft Advertising comes in through Creaboost’s syncs. Neo uses only fully synced days, and tells you how recent the numbers are.
volume
Decisions are made over a month.
Microsoft volumes are small: a week mostly helps catch problems, and most decisions wait for a month of data.
read-only
You stay in control.
Neo proposes each decision with its rule and its check date. Microsoft’s recommendations are never a source, and nothing changes in the account without you.
Neo puts Microsoft next to Google and your store.
Watch Neo read Microsoft next to Google.
Book a demo: Neo reads your Microsoft and Google accounts in front of you, read-only, brand and non-brand apart.