use case · plan and deliver
Every Monday morning, your weekly reviews land in Slack, with their dated decisions.
One review per platform, Meta then Google Ads, each with 3 to 5 decisions, then the business review, anchored on your store: Neo writes them in that order, in a single task, and sends you a summary with every link.
4,000 advertisers and agencies already use Creaboost.
A task approved once, three reviews every Monday.
Camille approved the task on September 28. On Monday, October 12, it starts at 8:07 am; at 8:41 am, the summary for October 5 to 11 lands in #growth.
Every Monday at 8:07 am, run the reviews of the closed week: Meta, Google Ads, then the business review. Summary in #growth.
Camille Durand · task approved Sep 28
Neo · Mon, Oct 12 · 08:41
- Meta · live · 7-day click
- Google Ads · 06:10 sync
- Shopify · live
- docs · reviews of Oct 5
week of 10/5 to 10/11 · review_orchestration · meta_pilot, google_ads_pilot, business_review · against the prior week, the 4 weeks before and the same week in 2025
Three reviews, seven decisions, three points for the founders.
The business review reads each ad platform against the store: 410 new customers, at a lower nCAC than a year ago. In the platform reviews, the Meta duplicates cut held, and a competitor is bidding on your name in Google.
- Shopify sales
- $104,000
- same week 2025: $91,000
- MER
- 3.6
- prior wk 3.5 · 4 wks 3.4
- acquisition MER
- 1.7
- new customers ÷ spend
- nCAC
- $70
- 410 new customers · 2025: $77
the summary, review by review
- meta$22,200 · 77%
Cutting the duplicates gave the budget back to the ad set that was improving.
7-day click CPA $53.40 → $50.80, CPM $6.33 → $6.59. Attributed revenue $56,000, or 54% of the store’s sales. The USA campaign, at $160 a day, is still below its threshold.
the Meta review’s 4 decisions
- Cut the USA campaign on 10/15 if its 7-day click ROAS stays under 1.5.
- Launch the founder’s two opening videos for Ocre as soon as they’re delivered.
- Rework the move past second 3 in the “pajamas, commentary” video.
- Keep the Ocre photos pointing to the product page until the 10/20 check.
- decision 1 of Oct 5 · held
- Meta review · link
- google ads$6,700 · 23%
A competitor has been bidding on your name since October 2; Shopping holds.
Brand and non-brand read apart: the Brand campaign’s CPC went from $0.50 to $0.61, and non-brand Shopping holds at a 4.8 ROAS. Attributed revenue $28,000, or 27% of the store’s sales.
the Google Ads review’s 3 decisions
- Read the Brand campaign’s auction insights before touching its budget.
- Add the brand terms as negative keywords in the non-brand campaigns.
- Rewrite the pajama feed titles with the words your customers search for.
- brand and non-brand apart
- Google Ads review · link
- business3 points
Meta and Google claim 81% of the store’s sales, without counting any twice.
Spend $29,000, MER 3.6 and acquisition MER 1.7, above the same week in 2025. One week alone supports no conclusion on structure: that waits for the monthly review, on 11/2.
- sales and conversions side by side
- business review · link
- events4 weeks
Black Friday on 11/27: the offer has to be set before 10/30.
Fall school break from 10/17 to 11/2, read against the same period in 2025. P12 concepts go live on 11/2. Black Friday creatives ready on 11/16.
Store sales and ad platform conversions stay side by side: Neo never adds them up. TikTok Ads isn’t connected, so there is no TikTok review this week.
missing inputsStill no target CPA or margin in the brand’s economics, so nCAC is read against the average of the four weeks before ($73), and first-order profit waits for your margins.
for the founders
- 01
Test the old checkout against the new one, on mobile.
why Mobile conversion rate has stayed at 1.8% since the 9/22 checkout, against 2.4% before. A test like this reads at around 1,000 orders per version.
read around Nov 9 - 02
Set the Black Friday offer.
why Creatives, feed and pages are prepared on an offer that’s been decided, and a discount is decided within your margins, outside the ad accounts.
before Oct 30 - 03
Confirm the November restock of the period underwear kit of four.
why The P12 concepts sell it from 11/2. Until the stock is confirmed, the question stays open.
answer before Oct 23
Summary posted in #growth · Mon, Oct 12 · 08:41 · three reviews saved in Docs
- Open the business review
- Open the Meta review
- Open the Google Ads review
how Neo gets there
Every Monday, the same skills, in the same order.
- data
Every source read with its freshness.
Meta and Shopify live, Google Ads and the other ad platforms synced several times a day: each review says how current its source is. Metrics follow the formulas of Creaboost dashboards.
- skill · review_orchestration
One review per platform, then the business review.
The Meta and Google Ads reviews read the week against the one before and the average of the four before that, with 3 to 5 decisions each. The business review comes last: MER, acquisition MER, nCAC with the number of new customers, each platform’s gap with the store, the same week last year, the next four weeks and up to three points for the founders.
- memory · Maison Lune
Last week’s decisions, checked.
Each review rereads the previous one and starts with what its decisions delivered. The brand’s events (school breaks, a launch, a new checkout) explain part of the figures, and the brand’s economics set the targets.
The summary in Slack, every review in Docs.
On Monday morning, the team reads one line per review in Slack, with its number of decisions and its link. The detail by campaign, ad set and concept waits in each review.
Explore Tasks →tasks · slack
The summary, in your channel.
One line per review, its number of decisions and its link, then the reviews that didn’t run, and why.
docs
One review per platform, and the business review.
Dated, one per week and per review. Exported to Google Slides if you want, into the same file every Monday.
tasks · gmail
The same summary, by email.
For the people who aren’t in Slack: leadership, founders, agency.
tasks
The monthly reviews, on the 2nd or 3rd.
A second task writes the business review of the closed month, once the month’s conversions have settled.
go further
More use cases, and the product pages behind them.
questions
What people ask us about the weekly review.
How long does it take to set up?
One request in the chat. Neo shows you the task’s name, its next three runs, a summary of its prompt, the exports and the channel, then waits for your yes. The first review goes out the following Monday, once your accounts are connected.
Why one review per platform?
Each ad platform has its own rules: Meta is decided at ad set and concept level, Google with brand and non-brand apart. The business review then reads them against your store, and never judges a platform on its attributed ROAS alone.
Does Neo apply the decisions?
Neo reads, analyzes and proposes. It has no write access to your ad accounts: each decision gives the steps to follow in Ads Manager, and the next review checks the result.
What if one week isn’t enough to conclude?
Neo says so. Under about thirty purchases, a CPA moves mostly by chance, and a question of structure waits for the monthly review, on the 2nd or 3rd, once conversions have settled.
Can I change what the review looks at?
Yes, in your own words: one more platform, a split by market, an export. Neo follows Creaboost’s review skills, and your team can create its own.
Explore Skills →Get your first reviews next Monday.
Book a demo: we connect your accounts, and Neo prepares the reviews of your last week while you watch.