neo · skills
The methods of the best experts on every channel, kept current.
A skill tells Neo what to look at, and how to judge it. Creaboost has written 43 of them, one per deliverable, each built on an identified expert source. Your team can create its own.
4,000 advertisers and agencies already use Creaboost.
A 2019 rule applied in 2026 gets expensive.
The model reasons very well. But trained on thirty years of content published online, it gives a 2019 tip as much weight as a 2026 one, and still recommends lookalikes and interest targeting. A general-purpose model makes the same mistake in law when it misses the latest case law. A skill gives it the rule that applies today, drawn from an identified expert source.
2019 · meta
Lookalikes and interest targeting.
Audiences were built by hand, ad set by ad set, and creative followed.
2026 · meta
The creative is the targeting.
Meta reads each ad and finds the people who will respond to it. Clearly distinct concepts open new audiences: ten variations of one idea reach the same people.
2026 · google
Google mostly captures demand that already exists.
Brand and non-brand are always read apart, and on Shopping, the product feed is the strongest lever.
Creaboost writes each skill on an identified expert source.
the source
One expert source per skill.
Each skill starts from an identified expert source for its channel or its job. A rule that does not come from it is labeled a working benchmark, to calibrate on each account.
the check
Meta and Google, cross-checked.
The Meta and Google skills were checked against the platforms’ reference documentation. No skill takes a platform’s own recommendations as a source.
the deliverable
One skill writes one deliverable.
The Meta review, the diagnosis of a drop, the paid media audit, the structure map: each deliverable has its skill, its format and its rules. A skill can call other skills.
At the top of every deliverable, one line gives the period, the skill that wrote it and the data sync date.
43 skills, sorted by job.
Here are the skills Neo applies, one line each. A skill carries its platform’s name when it depends on it, like meta_pilot.
business_review Did ad spend bring new customers at a cost the business can afford, and where should the next dollar go. Anchored on the store.
meta_pilot Meta: answer a piloting question, analyze an ad set or an ad, review any period.
google_ads_ pilot Google Ads, with the same three modes. Brand and non-brand are always read apart.
tiktok_pilot TikTok, built on the Meta model. Never judged on its 7-day click ROAS alone.
microsoft_ads_ pilot Microsoft Advertising, built on the Google model. Its small volumes are read over a month.
as soon as the account is connected
ad_pilot Snapchat, Pinterest, LinkedIn, Reddit… First question: does the platform deserve the budget.
as soon as the account is connected
performance_diagnosis The cause of a drop, drilled from the business down to the trigger, then one targeted fix. Optionally, a weekly watch that stays silent when nothing moved.
paid_media_ audit What holds growth back across all your platforms: three pillars, one bottleneck, next steps ranked by impact.
brand_kit_ generation The Brand Kit: logo, colors and fonts, applied to every export.
brand_platform_ generation What the brand stands for, and how it speaks.
products_customer_ voice_ generation Ranges, hero products, permanent offers, your customers’ objections and own words.
persona_generation Highly specific personas for paid social, drawn from your customers’ voice.
events_generation What happened, what is live, what is coming: sales, launches, stockouts.
economics_generation What an order really earns: break-evens, discounts, cohorts, targets.
every week
meta_account_ structure_ mapping How your Meta accounts are built, and what is off in their structure.
google_ads_ account_ structure_ mapping Feed, brand exclusions, asset groups, bidding: the Google Ads structure.
tiktok_account_ structure_ mapping Identities, expiring Spark Ads, creator share, overlap with TikTok Shop.
microsoft_ads_ account_ structure_ mapping Imports from Google Ads, rejected products, LinkedIn targeting.
as soon as the account is connected
ad_account_ structure_ mapping The structure of other platforms: Snapchat, Pinterest, LinkedIn, Reddit…
as soon as the account is connected
every month
meta_metrics_ funnel_ mapping Meta baselines, three attribution readings, the funnel, the hit rate, seasonality.
google_ads_ metrics_ funnel_ mapping Google baselines, brand and non-brand, impression share, Performance Max by channel.
tiktok_metrics_ funnel_ mapping The funnel from 2-second views to purchase, creators, how long videos last.
microsoft_ads_ metrics_ funnel_ mapping The Google model applied to Microsoft, compared with Google.
as soon as the account is connected
ad_metrics_ funnel_ mapping Other platforms. Under ~30 events, a number is too thin to read.
as soon as the account is connected
shopify_metrics_ funnel_ mapping The store’s business view: MER, acquisition MER, nCAC, attribution gap per platform.
creative_concept_ generation Persona × angle × offer concepts, with their platforms, formats and 5 to 8 hooks.
ad_script_ writing Nine-beat scripts from a concept, adapting a winning ad, reviewing a script line by line.
competitor_watch Your competitors’ ads: launches, long-runners, saturated angles, open white space.
incrementality_testing Designs and reads a geo holdout, and gives the incrementality factor to apply to platform numbers.
channel_launch Are you ready for a new platform, which one, and its first 90 days through go / no-go gates.
peak_sales_ planning One big sale period: offers, allowed CAC, budget phasing, how to read results mid-sale, calendar.
retention_audit What limits repeat purchase and lifetime gross profit, from the first order to your best customers.
email_sms_ program Email and SMS flows, segments, cadence and calendar, written in the brand’s voice.
landing_page_ audit The pages your ads send traffic to, measured on revenue per visitor, with ranked fixes.
creator_program Your creators: roster, weekly volume, briefs drawn from the concepts, usage rights.
organic_social_ pilot Organic Instagram and Facebook against their own baselines, and the posts worth turning into ads.
seo_ai_ search Organic search in Google and in AI assistants: demand, technical basics, key pages, plan.
review_orchestration Runs every review of a brand in one go: one per platform, then the business review, and a summary with every link.
scheduling_management Creates, changes, pauses or resumes your tasks, and explains a run that failed.
unattended_run_ safety The rules of every run with nobody at the screen: only the task’s own instructions count.
deliverable_export Any deliverable as slides, spreadsheet, document or shareable page, in the brand’s look.
analyze_report Rebuilds a report of the Analyze module as a deliverable, with the numbers shown on screen.
connector_setup_ assistant Connects your work tools and checks them, without ever handling your credentials.
cadences proposed by each skill · you choose your own
Every skill reads the account’s two maps first.
For each connected source, the brand’s memory keeps two maps up to date. A skill reads them before looking at a single number: it knows how the account is built, and what it usually delivers.
structure · every week
How the account is built.
Campaigns and ad sets with their role, audiences, naming convention, findings ranked by severity, a 90-day change log. Updated every week, after a restructure and when the account is connected.
metrics & funnel · every month
What the account usually delivers.
The account’s baselines (the median of the last three closed months), attribution, the funnel, the hit rate, seasonality. Written early in the month, on the closed month.
store · every month
The business view on top.
For Shopify, a metrics & funnel map that opens with MER, acquisition MER and nCAC next to the number of new customers.
When a map is missing or stale, Neo says what its answer cannot rely on, and offers to update it.
A skill writes down its rules, with their thresholds.
A skill sets its rules before looking at the numbers. Every decision Neo makes cites the rule it applies, and your team can push back on it.
| situation | the rule | skill |
|---|---|---|
| A winning ad | It spent at least twice the account’s average spend per ad within 30 days of launch, at a CPA at or below target. | meta_metrics_funnel_mapping |
| A test that doesn’t take off | It is judged once it has spent its planned budget, (target conversions × expected CPA) ÷ test length, per day. Below target, stop it and record what it taught. | meta_pilot |
| A number on low volume | Under ~30 purchases, it is too thin to read. Never decide on a single day, ad-level ROAS or a breakdown. | meta_pilot |
| A concept wearing out | Fatigue is read over 4 to 6 weeks: two weeks in a row, frequency up, reach flat, hook rate and link CTR down, CPM and CPA up. Starting point: frequency +20%, CTR or hook rate −15%. | meta_pilot |
| A fatigued winner | New hooks on the same body first. When the concept itself is worn out, a new concept, changing the angle first. | meta_pilot |
| An ad set to scale | +20% budget after five days on target: a budget increase does not reset learning. Stop when the extra spend only returns break-even ROAS (1 ÷ gross margin). | meta_pilot |
| An ad that opens a sequence | Never cut it on its last-click CPA when its ad set holds its target. | meta_pilot |
| Two ROAS to compare | Compare them within the same role: catalog, retargeting and Advantage+ without exclusions always show a better attributed ROAS. | meta_pilot |
| Saturated retargeting | Frequency above 7 over 30 days, or 8 over 7 days: cap it or cut it. | meta_pilot |
| Creative volume | About one new ad a month for every $1,000 of monthly spend. | meta_pilot |
| Platform advice | Never a source: neither Meta’s opportunity score nor Google’s optimization score. | google_ads_pilot |
| Measuring incrementality | A platform A/B test never measures it. Neo designs and reads a geo holdout. | incrementality_testing |
| Launching a new platform | First-order gross profit ÷ nCAC under 1: the launch waits. | channel_launch |
| Before a big sale period | Fund the weeks before: cutting spend shrinks the pool of people who know the brand. | peak_sales_planning |
starting thresholds · each skill calibrates them on your account
Neo steers by concept, ad set and creative surface.
Skills read results where decisions get made. The concept is the idea being tested: a persona, an angle, an offer, picked up from your naming conventions and tags. The ad set carries the budget and the optimization. The creative surface is the creative as people see it: the same video counts once, however many ads run it, and is read by format and placement.
Analyze creatives →concept · new ocre collection
26% of spend at a $59 CPA, with link CTR down 21%.
Its ad sets only have bottom-of-funnel creatives, no opener: the new creatives will fill that step.
ad set · ocre drop 2
Its CPA goes from $70 to $60, and it still loses ~$2,200 of budget in the week.
The campaign budget moved to four duplicates created in late September, at a worse CPA: those are the ones to cut.
surface · founder video
Hook rate 33% (median 22%), hold rate 3.0% (median 8.7%).
The video hooks people, then loses them after 3 seconds: the weak link is the bridge.
decision · check on oct 20
“Keep the hook, rework the bridge after 3 seconds, with ‘3 reasons’ on screen and a counter.”
One decision per level, with its rule and check date, for your team to approve.
A skill serves your question, onboarding and your tasks.
your question
In the chat.
“Should I cut this ad set?” Neo picks the matching skill and answers in order: the decision, the reason, the exact steps, what to watch.
onboarding
At setup.
The memory skills fill each section of the brand, one after the other, from your accounts and the files you upload.
a scheduled task
On schedule.
The task runs the skill on the period it names, asks no questions, and sends you the summary. Neo suggests the task; it is created only once you say yes.
your skills
Your team creates its own skills, in its own words.
An agency has its own way of running a review, an advertiser has its house rules. Write them once: Neo then applies them to every deliverable they cover.
01
Start fresh or from a skill
In the chat: “Create a review skill from meta_pilot that looks at margin first, then CPA, and never at ROAS alone.”
02
Review
Neo writes it in the same format (goal, inputs, steps, rules, deliverable), and you read it before it goes live.
03
For one brand
A skill belongs to a brand, like its memory, its templates and its custom metrics.
04
Evolve it
To change a skill, create a new one from it. Any skill, from Creaboost or from your team, can be turned off.
go further
Skills power every deliverable Neo writes.
questions
What people ask us about skills.
Can I see the method behind an answer?
Yes. At the top of every deliverable, one line gives the period, the skill that wrote it and the data sync date. Every decision cites the rule it applies and the numbers it rests on.
Can I edit a skill?
You create a new skill, from scratch or from an existing one, Creaboost’s or your team’s, then turn off the one you no longer want. Creaboost’s skills stay maintained by Creaboost.
Where do the rules in the skills come from?
Creaboost writes each skill on an identified expert source. A rule that does not come from it is labeled a working benchmark. The Meta and Google skills were cross-checked against the platforms’ reference documentation.
Are skills shared across clients?
Creaboost’s skills are the same for every brand. The ones your team creates belong to one of your brands and stay in your workspace, like its memory and its data.
Security and access →Can a skill change my campaigns?
None can. Skills read your accounts and recommend, with precise steps your team applies in Ads Manager or Google Ads.
What does Neo do when no skill fits?
It answers with your data and the brand’s memory, and tells you no skill applies. If the request keeps coming back, create a skill for it.
See a Creaboost skill applied to your accounts.
Book a demo: Neo runs the week’s review of your Meta account, step by step, right in front of you.