use case · plan and deliver
Neo writes briefs a creator can shoot without a kickoff call.
A concept’s script beat by beat (what’s said, the text on screen, what we see), five to eight alternative hooks, the primary text and headline: Neo starts from the concept, your customers’ words and what your videos have taught you. The brief goes out as a link, to the creator, the studio or the designer.
4,000 advertisers and agencies already use Creaboost.
A 30-second script that fits on one page, every beat with its timing.
The “The math” concept has to go live before Black Friday. Camille asks for the script for the creator shooting on Tuesday.
Write the script for P12-C03 “The math”: one creator to camera, 9:16, 30 seconds, for Meta.
Camille Durand · Thu, Oct 8 · 11:05
Neo · 11:13
- docs · concepts of Oct 1 · P12-C03
- memory · products and customer voice
- memory · brand platform
- memory · events
- video reading · to-camera videos
updated 10/8/2026 by ad_script_writing · write mode · P12-C03 · creator · 9:16 · 30 s · Meta · page: kit product page
Thirty seconds in four beats, with second 3 crafted as carefully as the first.
A short script keeps four of the nine beats: the hook, the problem, the mechanism or the proof, then the offer and call to action. On your to-camera videos, viewers drop right after the hook (hold rate 3.0%, account median 8.7%), so the move past second 3 is written with care.
- length
- 30 s
- 4 of 9 beats
- alternative hooks
- 6
- 4 types · 3 layers
- format
- 9:16
- Reels and Stories
- shots
- 6
- daylight
the script, beat by beat
- 0:00 → 0:03hook
She lays out a month of pads and tampons on the table, and starts counting.
The video, the primary text, the headline and the landing page stay at one awareness stage: a woman looking for a solution.
chosen hook · specific proof
- what we see
- Locked-off shot, daylight: a box of tampons, pads and liners laid out in a row.
- what we hear
- “Here’s what you spend in two years.”
- text on screen
- Two years of protection: the math.
alternative hooks, 3 of 6
- truth bomb · “Tampons: every month. Underwear: every two years.”
- relatable situation · “I did the math once. I haven’t bought tampons since.”
- curiosity gap · “What does your period really cost over two years?”
- 0:03 → 0:08problem
The same box bought every month, and another at the bottom of her bag, just in case.
The problem shows what she changed to live with it, more than the discomfort itself. The camera stays on her face while the text appears: this is where your videos lose their viewers.
what’s said, what’s shown
- what we hear
- “Every month, I bought the same box. And I kept one at the bottom of my bag, just in case.”
- text on screen
- Every month: tampons, pads, liners.
- 0:08 → 0:22proof
The underwear in hand, four layers of cotton, then the words of two customers.
The strongest proof goes first: the demonstration, in close-up, with the tampon equivalence on screen. Then two reviews from the site, read out loud.
customers’ words · site reviews
- “I’d leaked with another brand. It took me two years to try again.”
- “I don’t buy anything every month anymore, and I sleep through the night.”
- 4 layers of cotton
- ≈ 3 to 4 tampons
- 0:22 → 0:30offer and CTA
The kit of four, from $27 a pair, about two years of wear.
The kit’s name, the price over two years, then the action and what happens next: the kit’s product page opens. A reason to buy now only comes from a real date in your events.
- kit of 4 · from $27
- page · kit product page
- ad copyMeta
Headline: “Two years of protection, one purchase.”
Primary text: “Tampons, pads, liners: do the math over two years. Four layers of cotton, as much as 3 to 4 tampons. The kit of four, from $27 a pair.”
Sources: kit and price, products and customer voice; “3 to 4 tampons,” product page; reviews, brand site, read Oct 1; hold rate, reading of the to-camera videos. Timings are a guide: the edit follows the rhythm of her voice.
to check before the shootConsent from Maison Lune and from the two customers for their reviews, quoted as written. The “3 to 4 tampons” equivalence as written on the product page. If the creator didn’t do this math herself, the production notes present it as a dramatization.
shoot instructions
- 01
Shoot all six alternative hooks on the same video body.
why A new hook on the same body makes a new ad: hook rate and hold rate are compared hook by hook, and CPA is read at ad set level.
do - 02
Keep the same shot and the same tone between second 3 and second 8.
why Your to-camera videos lose viewers right after the hook: a change of scene at that moment sends them away.
do - 03
Promise “zero leaks.”
why Nothing proves it, and the brand platform rules it out: Maison Lune talks in tampon equivalents, with the figure.
don’t - 04
Open on the product alone, on a white background.
why In your account, the best openings are faces talking: the founder’s videos, hook rate 33%.
don’t
Script for P12-C03 · Save to Docs?
- Save the script
- Write the 60-second version
- Export to Google Docs
how Neo gets there
A concept, your customers’ words, and what your videos have learned.
- data
What your videos have already learned.
Neo reads your Meta video sheets and their figures: the hooks that stop the scroll, the moment viewers drop off, the formats that convert. The script takes it into account, second by second.
- skill · ad_script_writing
Nine beats, written for the length you chose.
Hook, problem, promise, mechanism, objection, proof, offer, risk reversal, call to action: a 30-second script keeps four, and a long version is written for its own length. Neo also adapts a winning ad to another persona, format or length, and reviews a script line by line. It writes when you ask.
- memory · Maison Lune
Your customers’ words, and what the brand doesn’t say.
Products and customer voice give the lines, the objections, the proof and the real guarantees. The brand platform gives the tone and the words to avoid. Events give the current offer and its date, never an offer that has ended.
A script to send as is, then tracking for its hooks.
The script lands in the chat. You save it, it goes out as a link to the creator or the studio, and its hooks are compared once they’re live.
Explore Docs →docs
The script, dated, under its concept.
Exported to Google Docs in the brand’s look, ready to print for the shoot, or published as a page anyone can read without an account.
chat
Its variants, in one request.
A 60-second version written for its length, a winning ad adapted, an existing script reviewed line by line.
create
The statics for the same concept.
Your team builds them in Create, in the brand’s look.
boards
The hooks, compared.
Hook rate and hold rate for each hook, CPA at ad set level, updated every morning.
go further
More use cases, and the product pages behind them.
questions
What people ask us about briefs.
Does the brief work for a UGC creator as well as a studio?
Yes. It gives the timing of each beat, what’s said, the text on screen, what we see and the hooks to shoot. You send it as a link: the creator or the studio reads it without creating an account.
Can Neo rework an ad that’s already winning?
Yes, in adapt mode: it starts from the winning ad, reads its transcript and shots, and rewrites it for another persona, format, length or narrator. In review mode, it scores an existing script line by line, then rewrites it.
Can Neo brief a designer too?
Yes. For a long-copy static or a carousel, the script follows the same beats: the headline carries the hook, then come the problem, the proof and the offer. Create then turns out the visuals in your brand’s look.
Explore Create →Can we use customer reviews as they are?
Neo quotes them word for word, never naming the customer, and flags them under “to check before the shoot.” Using them in ads requires your consent and that of the customers concerned.
Does Neo respect our brand guidelines?
Yes. It reads the brand platform before writing: the tone, the approved claims, the words to avoid. It never makes up a mechanism, a figure, a guarantee or a date. A missing guideline gets added to the memory and applies to every script after that.
Send your next brief tomorrow.
Book a demo: we connect your brand, and Neo writes the script for one of your concepts while you watch.