use case · analyze
Neo audits the pages your ads send traffic to, and ranks the fixes.
Clarity, continuity with the ad, copy, offer, proof, friction, mobile first. Each page is judged on revenue per visitor, and each fix carries its score: impact, confidence, ease. Your team changes the site; Neo tells it where to start.
4,000 advertisers and agencies already use Creaboost.
The page that leaks the most, and the fixes by score.
Before Black Friday, Camille asks Neo why the three-pack page converts so little.
Audit our landing pages before Black Friday. The three-pack page gets the most traffic: why does it convert so little?
Camille Durand · Fri, Oct 16 · 10:12
Neo · 10:29
- Shopify · live · by landing page
- GA4 · synced · by device
- Meta · live · clicks and landing page views
- screenshots · mobile and desktop · Oct 16
audit of Oct 16 by landing_page_audit · 3 pages, cart and checkout · July → September · Shopify, GA4, Meta
The three-pack page gets the most paid traffic and earns the least per visitor.
On mobile, above the fold, it shows neither the per-pair price the ads promise nor the reviews, and its header video slows it down. On comparable traffic (Meta prospecting, mobile), it earns $2.30 per visitor, against $4.10 for the high-waist brief page. Three fixes first: a photo instead of the video, with the price and rating under the title; the product page’s reviews on the page; the ads’ line as the opener.
- revenue per visitor
- $2.30
- three-pack · product page $4.10
- page views ÷ clicks
- 71%
- three-pack · 88% on the product page
- share of paid traffic
- 34%
- three-pack · top page of the account
- contribution per visitor
- $0.82
- three-pack · pack margin 36%
biggest leak29% of clicks to the three-pack page never reach it, and the visitors who do arrive see neither the price nor the reviews before scrolling.
each page, its scorecard
- three-pack$2.30 per visitor
Price and reviews show up three screens down, and the header video slows the page.
The ads that send traffic here talk price: “three briefs, $25 a pair.” The page opens on a brand video, with no price or reviews in sight. One button, well placed.
- clarity · blocking
- continuity · needs work
- proof · blocking
- offer · solid
- mobile · blocking
- high-waist brief$4.10 per visitor
The best page of the account: price, 214 reviews and shipping all visible without scrolling.
The size guide is missing above the fold, while size is the first reason for returns in the customer voice.
- clarity · solid
- proof · solid
- copy · needs work
- four-pack kit$2.70 per visitor
The page speaks well to visitors who already know period underwear.
The kit ads target customers who have tried it before: continuity holds. The FAQ answers questions about the brand; the real blockers, “it leaks” and “it’s bulky,” are missing.
- continuity · solid
- copy · needs work
- proof · solid
- cart and checkout61% pay
Checkout holds up; Apple Pay and Google Pay are missing on mobile.
Guest checkout, a $6.40 shipping fee shown from the cart. Free shipping from $65, below the $127 average order value, does nothing to lift basket size.
- guest checkout · yes
- Shop Pay · yes
- Apple Pay, Google Pay · no
- returns · footer only
Page to build: “Nights without waking up” leads with the problem, for visitors who do not yet know the overnight brief, and the product page does not explain it. A dedicated page follows the hook, the problem, the mechanism, the objections, the proof, the guarantee, then the call to action.
not assessedNo heatmaps: where visitors drop off is still a hypothesis. Load time is not measured; the gap between clicks and page views stands in for it. No A/B test proposed: the three-pack page makes about 650 orders a quarter, far from 1,000 conversions per variant.
fixes · by ICE score
- 01
Replace the header video with a photo, with the per-pair price and the review rating under the title.
why On mobile, without scrolling, a visitor gets what it is, why this one, why now and why trust it. A slow page loses visitors before they see anything.
ICE score 504 · before Nov 16- impact 8
- confidence 7
- ease 9
- design
- 02
Bring the product page’s 214 reviews onto the three-pack page, photos first.
why The first reviews matter most: going from none to about 80 brings the largest gain. Reviews with photos go first.
ICE score 448 · before Nov 16- impact 7
- confidence 8
- ease 8
- development
- 03
Open the page on the ads’ line: “three briefs, $25 a pair.”
why The page continues the story of the ad that sends traffic to it: same persona, same angle, same offer, same words.
ICE score 378 · before Nov 16- impact 7
- confidence 6
- ease 9
- copy
- 04
Add Apple Pay and Google Pay to checkout.
why On mobile, every field to fill in is a chance to abandon; express payments are one of the frictions the method checks.
ICE score 336 · 30 days- impact 6
- confidence 7
- ease 8
- development
- 05
Move free shipping from $65 to about $140, above the average order value.
why A threshold above the average order value lifts basket size; shipping fees up to about 10% of the order do not hurt conversion.
ICE score 210 · decide after Nov 30- impact 6
- confidence 5
- ease 7
- founders
Saved in Docs · Maison Lune · landing page audit · Oct 16, 2026 · next audit proposed Jan 16
- Publish the audit as a web page
- Schedule the audit every quarter
how Neo gets there
Seven areas, in order of leverage, mobile first.
- data
Each page, measured on what it earns.
Shopify live, by landing page: product views, add to cart, checkout, orders. GA4 for sessions by device and by source. Meta live: clicks against landing page views, a sign of a slow page. Neo screenshots each page on mobile, then on desktop, and reads what a visitor sees before scrolling.
- skill · landing_page_audit
Revenue per visitor, and scored fixes.
Clarity, continuity with the ad, copy, offer, proof, friction, and mobile first: the first areas usually do the most for the least effort. Each page is judged on revenue per visitor (conversion rate × AOV), and each fix on its impact, confidence and ease.
- memory · Maison Lune
What your customers already say.
Objections and the brand’s answers, reviews and return reasons, from Products & Customer Voice. The Brand Platform for tone, personas and concepts to judge continuity with the ads, economics for margin and shipping costs.
A dated audit, each page with its screenshot, then the same audit every quarter.
The audit lands in the chat and is saved in Docs. Published as a web page, it shows each page’s mobile screenshot with its findings beside it.
Explore Docs →docs
The landing page audit.
Summary, figures per page, each page’s scorecard on seven areas, fixes ranked by ICE score, pages to build, tests, what was not assessed, and sources.
docs · web page
Each page, with its findings beside it.
The mobile screenshot above the fold and the ad sending it the most traffic, on a page to share with your designer or agency.
docs · concepts
The pages to build.
Every concept without a fitting page is listed, with the structure to follow; the concept card then takes its landing page from there.
tasks
The audit, every quarter.
The same pages, plus any that now get more traffic, compared with the previous audit: fixes made, revenue per visitor before and after.
go further
More use cases, and the product pages behind them.
questions
What teams ask us about the landing page audit.
Does Neo change our pages?
Neo reads, analyzes and proposes. It changes no page, no price and no store setting, and it has no write access to your ad accounts. Each fix says who acts: copy, design, development, offer or operations.
Which pages does Neo audit?
The ones you name. Otherwise, the pages that got the most paid traffic over the last 30 days, from the final URLs of your highest-spending ads, plus cart and checkout. Three to five pages per audit, in about 10 to 20 minutes.
Why revenue per visitor instead of conversion rate?
Conversion rate depends on category, price and traffic mix, and it can rise while revenue falls. Revenue per visitor, and contribution per visitor when the margin is known, say what each visit earns. A page is compared with itself over time, or with pages that get the same traffic.
Should we run an A/B test?
When the page has the volume: trusting a 10 to 20% lift takes about 1,000 conversions per variant. Below that, your team ships the clear fixes, and Neo reads revenue per visitor before and after, with your events in view, as an indicative reading.
Can Neo see our heatmaps?
If you share them: heatmaps and session recordings (Microsoft Clarity or a similar tool), load times, tests already run. Without them, the audit says so under what was not assessed.
Get your landing pages audited.
Book a demo: we connect your accounts and your store, and Neo ranks the fixes for your landing pages while you watch.