use case · make the call
Neo audits your accounts and names what is holding your growth back.
Every platform, read against your store, on three pillars and in this order: data integrity, account structure, then creative velocity and diversity. Neo names one bottleneck, in one sentence, and ranks 3 to 7 next steps by impact.
4,000 advertisers and agencies already use Creaboost.
One bottleneck, three pillars scored, and the next steps in order.
Before preparing for Black Friday, Camille asks Neo for Maison Lune’s paid media audit.
Run Maison Lune’s paid media audit before Black Friday. What’s holding us back?
Camille Durand · Thu, Oct 15 · 09:10
Neo · 09:41
- memory · Meta and Google Ads structure of Oct 12
- memory · September metrics & funnel, economics
- Shopify · live · 6 months
- Meta · 30 creatives read
audit of Oct 15 · paid_media_audit · Meta, Google Ads, Shopify · April to September
Fix how the numbers are read first: as long as they overstate Meta, budget flows to the campaigns that harvest.
Neo read the three pillars in order: data, structure, creative. A new customer brings 0.8 times their acquisition cost on the first order, 1.3 times over 180 days: the verdict is hold and optimize. First step, this week: France on 7-day click, and your customers excluded from Advantage+.
- claimed by the platforms
- 114%
- of Shopify sales · Sep
- Meta ROAS
- 3.9
- 7-day click + 1-day view · acquisition MER 1.8
- gross profit ÷ nCAC
- 0.8
- first order · 1.3 over 180 days
- new ads · Sep
- 1,100
- reference ≈ 97 · 70% under $10
bottleneckGrowth is held back by data integrity, because France counts 1-day view and Advantage+ reaches your existing customers, as shown by Meta and Google claiming 114% of the store’s sales.
the three pillars, in order
- data integritybottleneck
The platforms claim more than the store sells.
Meta and Google claim 114% of September sales. Meta shows a 3.9 ROAS, with 1-day view counted in France, for an acquisition MER of 1.8, and France Advantage+ doesn’t exclude your customers. The pixel is healthy; add to cart looks counted more than once.
- 114% claimed
- 1-day view in France
- purchase match 9+
- add to cart counted twice or more
- account structureneeds work
Two twin CBOs, ad sets with no concept, catalog at 40%.
Taken from the Meta account map: Max Value and Max Conv compete for the same French audience, ad sets mix concepts with up to 140 ads, and catalog takes close to 40% of spend on a ROAS it inflates itself. On Google, the brand campaign takes 31% of the budget.
- Max Conv · CPA ≈ $140
- up to 140 ads per ad set
- catalog ≈ 40%
- Google · brand 31%
- creative velocity and diversityneeds work
Plenty of ads, too few concepts.
1,100 ads launched in September, where spend calls for about 97. But 70% spent under $10, and the 30 top-spending ads carry only four concepts, two of them winners. At this spend level, the reference is about two winners, with 2 to 6 concepts in test.
- 1,100 ads · Sep
- 4 concepts in the top 30
- 2 winners · 0 in test
The full audit details each pillar: economics month by month, each platform’s gap with the store, structure platform by platform, notes on the 10 top-spending ads.
not assessedThe creative production system (roadmap, pace, feedback from results to briefs) waits for your answers. TikTok is not connected.
next steps · by impact
- 01
Set the France ad sets to 7-day click, like the other countries.
why 7-day click is the reference; 1-day view credits sales that would have happened anyway.
horizon · this week- impact · high
- effort · low
- media buyer
- 02
Exclude your existing customers from France Advantage+.
why A campaign that reaches your customers takes credit for sales created elsewhere; its numbers no longer tell what one more dollar brings.
horizon · this week- impact · high
- effort · low
- media buyer
- 03
Merge Max Value and Max Conv into a single France CBO.
why Two campaigns on the same audience, with the same creatives, split the signal in two. A targeted fix is enough: rebuilding the account would reset learning.
horizon · 30 days- impact · high
- effort · medium
- media buyer
- 04
Take first-order margin to the founders.
why At 0.8 on the first order, each new customer first costs more than they bring: basket size, the three-pack and shipping fees come before budget.
horizon · 90 days- impact · high
- effort · high
- founders
- 05
Make add to cart count once.
why An event counted more than once distorts the funnel that Meta and Neo both read.
horizon · 30 days- impact · medium
- effort · low
- tracking
- 06
Launch each new concept in its own ad set, without touching the ad sets that win.
why One concept per ad set, and new concepts in new ad sets: that is how you learn what works, without disturbing what already works.
horizon · 30 days- impact · medium
- effort · medium
- creative team and media buyer
Saved in Docs · Maison Lune · audit of 10/15/2026 · next audit proposed for 1/15
- Open the full audit
- Schedule the audit every quarter
how Neo gets there
Three pillars, in order, and one bottleneck.
- data
Every connected platform, against the store.
Meta is read live, Google Ads and TikTok Ads are synced several times a day, Shopify is read live: sales, new customers, first-order basket. Neo also reads the Meta creatives of the 30 top-spending ads over 90 days, to judge how diverse the concepts are.
- skill · paid_media_audit
A fixed order, one bottleneck.
Data first, because everything depends on it and it is quick to fix; structure next; creative last, because it is the slowest to change. The bottleneck fits in one sentence, and each step carries its impact, effort, owner and horizon.
- memory · Maison Lune
What memory already knows.
The structure map of each account, including the Meta account map, the month’s metrics & funnel, economics and events: Neo starts from their findings, already checked. Without a store or business figures, data integrity cannot be assessed, and that is the first finding.
A dated audit, then the same audit every quarter.
The audit lands in the chat and is saved in Docs. Every quarter, Neo runs it again, compares it with the previous one and says what improved.
Explore Docs →docs
The full audit.
Summary, pillars and next steps up top, then economics month by month, each platform’s gap with the store, structure, creative, what was not assessed, and sources.
docs · google docs
Exported in the brand’s look.
To Google Docs or Slides, to share with the team or the agency.
brands · memory
Each account’s structure, every week.
The map of each account stays up to date in memory; the audit takes it as an input.
tasks
The audit, every quarter.
A task Neo proposes and creates only with your yes; each audit keeps the earlier ones.
go further
More use cases, and the product pages behind them.
questions
What people ask us about the audit.
Does Neo change my account during the audit?
Neo reads, analyzes and proposes. It has no write access to your ad accounts: the audit is read-only, and each step is written for your team, who applies it in their own tools.
Does Neo audit Google Ads and TikTok Ads?
Yes: the audit covers every connected platform. Each one has its structure map in memory: the feed, brand exclusions and asset groups on Google; Spark Ads, each creator’s share and TikTok Shop on TikTok. The audit takes their findings and reads them against the store.
Why no dollar amount per finding?
The method never guesses a figure. Each step carries an impact (high, medium or low), an effort, an owner and a horizon: this week, 30 days or 90 days. The amounts come later, when the checks measure what each fix changed.
What if no store is connected?
Without business figures, data integrity cannot be assessed: that is the audit’s first finding. Neo then asks for monthly sales, new customers, first-order basket and gross margin, and audits structure and creative in the meantime.
Can we run the audit again every quarter?
Yes. Neo proposes a quarterly task and creates it only with your yes. Each audit keeps the earlier ones and says what improved. Between two audits, each account’s structure is reviewed every week, its metrics & funnel every month.
Get your accounts audited.
Book a demo: we connect your accounts and your store, and Neo names in front of you what is holding your growth back, read-only.