use case · analyze
Every Monday, Neo reads your market and turns it into concept ideas.
Neo reads the ads of the brands you track in the public ad libraries: what they launch, stop or keep running. On the first Monday of the month, it adds the market map, angles and offers marked saturated, contested or white space, and the ideas your brand can back with proof.
4,000 advertisers and agencies already use Creaboost.
The month’s market, read side by side with your concepts.
On the first Monday of October, the full market watch lands by email. Camille asks Neo what Maison Lune should take from it.
This month’s watch is in. What do we take from it for Maison Lune, and what do we test?
Camille Durand · Mon, Oct 5 · 10:40
Neo · 10:42
- ad libraries · Meta, TikTok
- creative reading · 31 Meta creatives
- memory · personas and concepts, events
- previous watch · Sep 28
watch of Oct 5 · competitor_watch · full · 30 and 90 days · 5 competitors, 2 inspiring brands
Comfort is saturated, the math is white space, and the gift season has started.
Three competitors out of five promise the same wire-free comfort, in superlatives. No one shows what a piece replaces over a year, while your customers talk about it in their reviews. Coton Clair opens the gift season six weeks earlier than last year.
- competitors tracked
- 5
- + 2 inspiring brands
- active creatives
- 142
- +18% over 4 weeks
- new concepts
- 6
- over 30 days
- on promotion
- 3 of 5
- ahead of Black Friday
the market map
- saturated3 of 5
Wire-free comfort: everyone promises it, in superlatives.
Brume, Mira and Sève repeat the same promise, “the most comfortable,” “like a second skin.” The market is at the enlarged-claim stage; no one explains why the bralette holds.
- Brume · Mira · Sève
- stage · enlarged claim
- winner signal64 days
Brume has kept the same “up to a G cup” video live since August, and keeps adding variations.
Live for 64 days, with 4 variations running, one of them launched this week. Hypothesis: Brume is paying for it. Your brand inherits neither its recognition nor its proof.
- live since Aug 2
- 4 variations
- hypothesis
- contested2 of 5
“Zero waste”: Ondine and Coton Clair share it.
Ondine opened it with a period underwear kit as an early Black Friday deal; Coton Clair picked it up for its organic cotton pajamas.
- Ondine · Coton Clair
- Meta and TikTok
- white space0 of 5
The math over a year: no competitor shows it.
No one compares the price of a pair with what it replaces over two years. Your customers’ reviews mention it, and your concept P12-C03, “The math,” plans for it.
- 0 competitors
- proof · customer reviews
- calendarsince Oct 1
Coton Clair opens the gift season six weeks earlier than last year.
Matching mother-and-child pajamas, launched October 1; last year, the market waited until mid-November. Your gift concepts start on Nov 16 in your events.
- Coton Clair
- your P22 concepts · Nov 16
Saturated: half of the tracked competitors or more. Contested: two. White space: one or none. Counted on the concepts active over the last 30 days.
what the watch can’t seeCompetitors’ spend, reach and conversions: the libraries don’t publish them, and Neo never turns a creative count into a spend estimate. TikTok creatives are described from their text.
ideas for your concepts
- 01
Write “The math” for period underwear: the angle is open, and you can prove it.
rule An open angle becomes an idea only when the brand holds the proof: from $27 a pair in a pack, about two years of wear, and the reviews that say so.
concept P12-C03 · brief Oct 8 - 02
On comfort, enter one stage above the market: show the band that makes the bralette hold.
rule When the market repeats claims, you come in with the mechanism. Your concept P01-C03, “It’s the band that holds,” already does it.
concept P01-C03 · brief Oct 8 - 03
Keep your offers, without following Mira’s discount or Ondine’s early deal.
rule Never match a competitor’s discount. A promotion goes through your events and your peak sale plan, within your margins.
Black Friday · Nov 27 - 04
Move your gift concepts up to November 2, if you confirm the date.
rule A calendar signal is proposed for your events; you confirm it, then your concepts get ready. The competitor’s ad is never reused.
to confirm · P22 ready Nov 2
Saved in Docs · market watch · Maison Lune · 10/05/2026
- Write the two concepts
- Export to Google Docs
how Neo gets there
Your market’s ads, read with your brand’s memory.
- market · ad libraries
Neo reads the ads of the brands you track itself.
Three to six competitors and two to four inspiring brands, read in the Meta, TikTok, LinkedIn and Reddit ad libraries and in Google Ads Transparency. Meta creatives are read image by image and video by video. A Discover digest or ads you share take over when a brand slips through.
- method · competitor_watch
Concepts, signals, and a map of the market.
Each ad is filed under a concept: persona × angle × offer. An ad live for 30 days is a long-runner; 60 days and at least 3 variations make a winner signal, always written as a hypothesis. Every angle and every offer is marked saturated, contested or white space.
- memory · Maison Lune
An idea only counts if your brand can prove it.
Neo checks each open angle against your personas, concepts, products, customer voice and events. No proof in the memory, no idea. It never reuses a competitor’s copy, script, visual or structure.
The market watch every Monday, the full map every month.
A light version every Monday morning: what was launched, stopped or changed in seven days. On the first Monday of the month, the full version. The light version only writes when something moved.
See the template →tasks · gmail
Every Monday, the light watch.
New concepts, offers and formats, stopped ads, volume for each tracked brand.
docs
On the first Monday of the month, the full watch.
The long-runners, the map of angles, offers and formats, the calendar signals; exported to Google Docs or Slides.
chat
Ideas for your concepts.
Each idea names the gap to fill and the proof you hold. Neo writes the concepts on request.
brands · events
Calendar signals, proposed.
A date several competitors follow is proposed for your events. You confirm it.
go further
More use cases, and the product pages behind them.
questions
What people ask us about competitor research.
How does Neo see my competitors’ ads?
It reads them itself in the public ad libraries: Meta, TikTok, LinkedIn, Reddit and Google Ads Transparency, looking each brand up by its exact advertiser. When a brand slips through, a Discover digest or ads you share in the chat take over, and the watch says which source served each brand.
Can I find out what a competitor spends?
The libraries publish no spend, reach or results, and Neo never turns a creative count or a run time into a spend estimate. An ad that stays live a long time and keeps getting variations gives a signal, written as a hypothesis.
Does Neo reuse the ads that work for others?
Never. No competitor copy, script, visual or structure is reused with your product. Neo draws gaps to fill from them, backed by your proof, and never recommends matching a competitor’s discount.
What does the watch cost?
Reading a new Meta creative costs one AI credit; a sheet already read is free. Neo reads the new creatives and the long-runners, ten to twenty per brand per watch, without reading the whole library.
Can I share the watch with a client?
Yes. The watch exports to Google Docs or Slides, or is published as a page shared by link.
Turn Monday’s watch into your next concepts.
Book a demo: pick three competitors, and Neo reads their ads in front of you, then the room left for your brand.