use case · beyond paid ads
Neo reads your posts against your own history and picks the ones that deserve an ad.
Your Instagram account and Facebook page, read with no spend: each post against the median of its format on your account, the series and topics behind your breakouts, the brand topics missing from your feed. A light review every Monday, a full review every month, and the posts worth turning into ads.
4,000 advertisers and agencies already use Creaboost.
The series behind your breakouts, the missing topics, and the posts to run as ads.
Monday’s organic review flagged a reel. The next day, Camille wants to know what to post more of before Black Friday.
What should we post more of on Instagram? And which posts deserve to run as ads before Black Friday?
Camille Durand · Tue, Oct 20 · 09:40
Neo · 09:46
- Instagram · synced through Oct 19
- Facebook · synced through Oct 19
- Shopify · live · sessions by channel
- memory · brand platform, personas, concepts, events
- organic review of Oct 19 · Meta review of Oct 19
answer of Oct 20 by organic_social_pilot · Instagram · posts published since Jul 22, 7 days or older · account medians by format
Two reel series drive your breakouts: post more of them, and run “three washes” as an ad.
The Oct 6 reel gets 2.4 times the reel median in shares, on a topic your ads don’t use yet. Product photos mostly reach your followers, and maternity, one of the three topics in your brand platform, hasn’t appeared in a single post in 90 days.
- views from non-followers
- 29%
- last 13 weeks · 33% over six months
- reel median
- 4,800 views
- 90 days · 18 reels 7 days or older
- “Three washes” series
- 1.9×
- the reel median in shares · 5 episodes
- product photos
- 9%
- of views from non-followers · 52% on reels
feed approachThe account posts in waves: product photos all year round and spikes around sales. Its breakouts come from two reel series, and the share of views from non-followers is falling: Neo recommends focusing the feed on those series.
series, formats and topics · against their median
- series · three washes1.9×
The underwear after three washes, filmed in one take.
Five reels since Aug 25, on the brand platform’s “periods without fear” topic, for P12. Two of five episodes broke out, including the one from Oct 6. One question keeps coming up in the comments: where to buy the three-pack.
- 10 shares / 1,000 reach
- reel median · 5.4
- P12
- series · try-ons1.2×
Try-ons from E to G cup, in line with the median.
Six reels for P01. Views track the reel median and saves run above it: a series that holds, worth keeping at the same pace.
- 6 episodes
- saves · 1.6×
- P01
- carousels · sizing0.6×
Saved a lot, shared little: useful content that didn’t travel.
Seven carousels answering sizing questions from the comments. Saves at 2.1 times the carousel median, views at 0.6 times: the first slide gives no reason to swipe.
- 7 posts
- saves · 2.1×
- views · 0.6×
- product photos0.4×
Eleven photos, seen mostly by your followers.
Single images rarely reach people who don’t follow you: 9% of their views, against 52% on reels. They make up 37% of the period’s posts.
- 11 posts
- views from non-followers · 9%
- missing topic · maternity0 posts
Maternity, one of your brand topics, is missing from the feed.
The brand platform makes it one of its three topics, and the maternity line brings 18% of sales. No post in 90 days. The Nov 5 shoot is logged in Events.
- 90 days
- shoot · Nov 5
Medians computed on Instagram posts published since Jul 22, at least 7 days old, format by format. A post is read on its shares and saves per 1,000 reach, never on follower count.
not assessedThe reel videos aren’t watched: creative reading covers Meta ads only, so Neo describes each reel from its caption and cover. A post’s non-follower split only exists in the Instagram app: upload the insights screenshot of the Oct 6 reel. The Facebook page has too few posts in the period for a median.
decisions · with their rule
- 01
Ad candidate: the “three washes” reel of Oct 6, as a new concept for P12.
rule A breakout older than 7 days, with shares and saves above the median, on a topic your ads don’t use yet: every P12 ad runs “The math.” Video shot by the team, rights cleared. Your team builds the ad.
concept to write · judged with its ad set- shares · 2.4×
- “where can I buy it?” · 11 comments
- angle · proof it lasts
- offer · three-pack
- 02
Keep “Three washes” going weekly through episode 8 before judging it.
rule A series is judged on its episodes together, after about eight. It has five: too early to double down, enough to keep going.
verdict at the Monday review of Nov 23 · against the reel median- episodes 6 to 8 · Oct 27, Nov 3, Nov 10
- 03
Redo the first slide of the “Fitting-room questions” carousels, and shoot the most-saved question as a reel.
rule Saves above the median with weak views: rework the opening and the format before changing the topic.
reread at the November review, on Dec 2 - 04
Open the maternity topic with behind-the-scenes from the Nov 5 shoot, as the first episode of a series.
rule A brand platform topic missing from the posts is the first gap to name. Behind-the-scenes of a shoot often beats the finished visual.
first episode the week of Nov 9
Answer in the chat · Maison Lune · 10/20/2026 · saved to Docs on request
- Write the concept for the “three washes” reel
- Save to Docs
how Neo gets there
Your account as the only benchmark, and every post tied to your brand.
- data
Instagram and Facebook, synced by Creaboost.
Every post, reel and story, the account and page insights, the share of views from non-followers and who follows you. Shopify live for the sessions and orders that come from Instagram and Facebook, read next to the posts and never added to them.
- skill · organic_social_pilot
Each post against the median of its format.
Benchmarks come from the account’s own history over 90 days, never from other brands. A post is judged after 7 days, a series after about eight episodes, and every piece on its job: reach new people, engage your followers, or sell. No posting quota.
- memory · Maison Lune
Your topics, your personas, your concepts.
Each post is tied to a brand platform topic, a persona and, when it carries one, a concept. Events give the launches and shoots; the Meta review, the concepts already running as ads.
A light review every Monday, a full review every month.
The organic review runs as its own task, outside the Monday review of your ad platforms. It is saved to Docs and its summary lands in your channel. Neo recommends; your team posts.
Explore Tasks →tasks
The light Monday review.
The closed week: the account, posts against their median, breakouts and ad candidates, comments worth a post. Flags only, no structural call.
docs
The monthly organic review.
On the 2nd or 3rd: formats, series and topics, cadence, Stories, the Facebook page, store sales from Instagram and Facebook, and 3 to 5 decisions with their rule and date. Each quarter, the feed approach and the goals.
docs · ads
The posts that could run as ads.
For each: why, the persona, angle and offer, an existing or new concept, the rights. Neo writes the concept on request; your team builds the ad in Ads Manager.
slack
The summary in your channel.
The week’s flags or the month’s decisions, with a link to the review, in Slack or by email.
go further
More use cases, and the product pages behind them.
questions
What people ask us about organic social.
Does Neo post on our accounts?
Neo reads and recommends. It never publishes, edits, deletes or boosts a post, never replies to a comment and never creates an ad. Your team posts, and builds the ads in Ads Manager.
Does Neo watch our videos?
Neo’s creative reading covers Meta ads today, images and videos. For an organic post, Neo describes the content from its caption, its cover and a carousel’s images, and says so. When the post also runs as a Meta ad, it uses the ad’s sheet.
Why not compare us with other brands?
Benchmarks come from your account: each format’s median over 90 days, or 180 when a format has fewer than 10 posts. Brands you track in the market watch give ideas for formats and hooks, never a performance benchmark.
Is the organic review part of the Monday review?
It runs as a task of its own: a light review every Monday on the closed week, a full review early each month. The Monday review of your ad platforms doesn’t include it today; both land in the same channel.
Which networks does Neo read?
Today, your Instagram account and your Facebook page: posts, reels, Stories, account and page insights, and who follows you on Instagram. Store sales from those two networks are read alongside when Shopify is connected.
Does Neo see our community’s data?
Deliverables hold aggregates only: no commenter’s name or handle, no direct message. A comment that keeps coming up becomes a post idea, without quoting who wrote it.
See which posts deserve an ad.
Book a demo: we connect your Instagram account, and Neo reads your posts against their median in front of you.