Creative fatigue : the flagship feature

CreaBoost Improvements & New Features

Dear CreaBoosters,

Time flies when we’re with you ❤️

It’s already been one month since the beta test started!!

This week, I’d like to share with you:

• A recap of our performance
• This week’s star new feature
• Three cool improvements from the week
• A sneak peek at the upcoming AI feature that could completely transform your social ads analysis… (teasing alert 🔥)

Performance Recap

Our community keeps growing: thank you, thank you, thank you… and THANK YOU again for your trust!

• 182 users (+34)
• 309 Meta accounts connected (+58)

This Week’s Star Feature: Creative Fatigue Gets a Makeover

You can now customize the KPI combinations for Creative Fatigue, with 20+ different options available!

👉 Example? Spend x ROAS — instantly identify 4 key segments:

• Inefficient tests: Low Spend, Low ROAS
• Budget wasters: High Spend, Low ROAS
• Underfunded performers: Low Spend, High ROAS
• Scalable winners: High Spend, High ROAS

And that’s just the beginning! Explore the other combinations — we think they’ll bring you powerful insights and a fresh perspective for managing your ads every day (try Hook rate x CTR for your videos 😉).

‍

• Three Cool Improvements This Week
  
  1/ Differentiating Hold Rate and Hold Rate (3s)
  Many of you told us our hold rate didn’t match Business Manager — problem solved 😎We even added a second Hold Rate for deeper video analysis!
  • Hold rate (BM definition) = # videos watched 100% / # impressions
  • Hold rate (3s) = # videos watched 100% / # videos watched 3s
  
  
  2/ Metrics Evolution: Curves Above Bars
  We were a bit too quick with this one, but it’s fixed now ✅
  
  3/ Report Creation: Type Before Name
  It wasn’t easy naming your report before selecting the type… so we flipped the order to make life easier!

‍

• ‍The Upcoming AI Feature That Will Change EverythingSince the very beginning of CreaBoost, we’ve had only one obsession: delivering as many actionable insights as possible to help you boost your social ads performance.The next feature, Smart Naming, brings us one step closer to that goal!Here’s the idea: your campaigns, ad sets, and ads usually follow a naming convention that highlights key elements.Example:Very soon, CreaBoost’s AI will automatically extract each tag (Valentine’s Day 2025, Static, Ecommerce...) from all your ads, ad sets, and campaigns — with zero effort from you!Why? To let you analyze performance by tag (e.g. with a Top Performing report).📅 Beta release target date: May 16!I’ve reached the end of this loooong newsletter — thank you for reading ❤️Please keep sharing your feedback — it’s the most valuable thing we have to keep improving our solution.On behalf of the whole CreaBoost team, I wish you all a wonderful day and a great weekend!— Vincent

• Ad: “Valentine’s Day 2025 – Static – Founder”
• Ad Set: “18_35 – Couple/Restaurant Interest”
• Campaign: “Acquisition – 2025 – Ecommerce”

‍

Very soon, CreaBoost’s AI will automatically extract each tag (Valentine’s Day 2025, Static, Ecommerce...) from all your ads, ad sets, and campaigns — with zero effort from you!

Why? To let you analyze performance by tag (e.g. with a Top Performing report).

📅 Beta release target date: May 16!

I’ve reached the end of this loooong newsletter — thank you for reading ❤️

Please keep sharing your feedback — it’s the most valuable thing we have to keep improving our solution.

On behalf of the whole CreaBoost team, I wish you all a wonderful day and a great weekend!

Vincent

‍

‍

I want to test CreaBoost !

‍

Don’t want to miss any of CreaBoost’s latest updates? Our newsletter is available right here: I am signing up for the CreaBoost Newsletter

‍