Creative fatigue

Detect ads losing momentum before performance drops

Stay ahead of declining results — our Creative Fatigue report spots ads that are starting to slow down, so you can react fast and keep your campaigns performing.

Spot fatigued ads

Automatic segmentation

Creaboost automatically segments your creatives based on the medians of two key metrics — giving you a clear view of which ads are still performing and which ones are slowing down.

Flexible metric pairing

Choose the metric pair that best fits your analysis — like Spend × ROAS or CTR × Frequency — to spot early signs of fatigue under different performance angles.

Custom thresholds

Adjust segmentation limits using two intuitive sliders (one per metric) to fine-tune your fatigue detection according to your own benchmarks.

Fatigue timeline

Visualize the evolution of each creative’s fatigue over time and instantly see when engagement or efficiency starts to fade.

Manon, Creative Strategist @Stride-Up

" The UX of CreaBoost is really well thought out. It’s super easy to use, both for clients and for AMs. Having a clear, visually appealing interface with a view of the creatives and key KPIs has just become essential "

Louis-Michel, General Director @AdBridge

" Creaboost has become a cornerstone of our support at AdBridge. By placing creative strategy at the heart of media performance, this tool allows us to build clear and insightful reports that help our clients precisely identify the creative drivers behind their advertising performance "

Antoine, CEO @Metalyde

"CreaBoost is essential for understanding and optimizing our ad performance. The insights are clear, actionable, and have significantly improved our ROI"

Maïlys, Team Leader Paid Media @Stride-Up

" I love CreaBoost. Honestly, it takes so much time to make something visual to present ad performance... But here, it’s all visual — ecom clients are going to love it. Honestly, the more I dig into this tool, the more I love it "

Reports

How to Detect Ad Fatigue Before Performance Drops

See all ressources

The most frequently asked questions

Everything you need to know about CreaBoost for agencies. If you need more information or want a full product walkthrough, feel free to book a demo with our team.

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Can I apply filters?

Yes. You can filter your creatives by campaign, format, audience, or any custom parameter — making it easy to isolate the ads that matter most for your analysis.

Can I change the visualization?

Absolutely. Switch between grid, scatter plot, or timeline views to analyze fatigue from different angles. Each view updates instantly when you adjust filters or metrics.

Can I display only one specific segment, like “fatigued creatives”?

Of course. You can focus on a specific performance segment — such as “fatigued” or “still performing” — to dive deeper into what drives the difference between them.

What is the Fatigue Timeline?

The Fatigue Timeline shows the evolution of a creative’s performance over time. It helps you visualize when fatigue begins to appear and measure the impact of refreshing or replacing an ad.