Custom metrics

Create your own metrics to measure what really matters

Custom Metrics lets you go beyond standard KPIs — build your own formulas from existing metrics or custom conversions, and visualize them exactly the way you want.

Create a custom metric

Advanced metric editor

Build complex formulas with unlimited flexibility — combine multiple metrics using +, −, ×, ÷, and parentheses to create ratios, indexes, or weighted scores tailored to your goals.

Standard & custom data sources

Use both standard metrics (spend, ROAS, CTR, etc.) and custom conversions from Meta or Google to create hybrid indicators that reflect your real performance logic.

Personalized display settings

Customize how each metric is displayed — choose the unit (%, €, etc.), number of digits, and whether “higher is better” or not, for clear and consistent dashboards.

Shared definitions

Add definitions and context to each metric so your team always understands exactly how it’s calculated and what it means.

Manon, Creative Strategist @Stride-Up

" The UX of CreaBoost is really well thought out. It’s super easy to use, both for clients and for AMs. Having a clear, visually appealing interface with a view of the creatives and key KPIs has just become essential "

Louis-Michel, General Director @AdBridge

" Creaboost has become a cornerstone of our support at AdBridge. By placing creative strategy at the heart of media performance, this tool allows us to build clear and insightful reports that help our clients precisely identify the creative drivers behind their advertising performance "

Antoine, CEO @Metalyde

"CreaBoost is essential for understanding and optimizing our ad performance. The insights are clear, actionable, and have significantly improved our ROI"

Maïlys, Team Leader Paid Media @Stride-Up

" I love CreaBoost. Honestly, it takes so much time to make something visual to present ad performance... But here, it’s all visual — ecom clients are going to love it. Honestly, the more I dig into this tool, the more I love it "

Features

Create Your Own Performance Indicators

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The most frequently asked questions

Everything you need to know about CreaBoost for agencies. If you need more information or want a full product walkthrough, feel free to book a demo with our team.

Book a demo

What can I build with Custom Metrics?

Anything from simple ratios (like CPA = Spend / Conversions) to complex formulas combining multiple metrics, conversions, or even cross-platform data.

Can I use Meta or Google custom conversions?

Yes. You can include any custom conversion tracked in Meta or Google Ads to create metrics that match your business model.

Can I control how the metric is displayed?

Absolutely. You can define the unit, decimal precision, and visual behavior (e.g. whether a higher value is “good” or “bad”) to ensure clarity in every dashboard.