Naming convention

Turn your campaign names into a goldmine of insights

Q: What's the difference between a basic and advanced naming convention?

A basic convention uses one separator (e.g. "-") to split tag values. An advanced convention uses two (e.g. "_" and ":") to organize tags by groups — giving you richer, structured insights.

Naming Convention lets you define your own ad naming structure — from simple to advanced — and automatically extract every tag from your campaigns, ad sets, and ads to unlock deeper performance analysis.

Define my naming convention

Basic & advanced conventions

Define your naming system with one separator (e.g. “”) for a simple setup, or two separators (e.g. “” and “:”) for an advanced structure that organizes tags by category.

Automatic tag extraction

Creaboost automatically extracts all tags from your campaign, ad set, and ad names — so you can instantly analyze performance by tag in your reports.

Integrated reporting

Your extracted tags become filters in reports like Top Performing — allowing you to compare performance across any tag or group in seconds.

Smart tag grouping

With an advanced convention (e.g. “month:aug-25_product:panties_promotion:25percent”), Creaboost automatically sorts each value (aug-25, panties, 25percent) into the right tag group (month, product, promotion).

Manon, Creative Strategist @Stride-Up

" The UX of CreaBoost is really well thought out. It’s super easy to use, both for clients and for AMs. Having a clear, visually appealing interface with a view of the creatives and key KPIs has just become essential "

Louis-Michel, General Director @AdBridge

" Creaboost has become a cornerstone of our support at AdBridge. By placing creative strategy at the heart of media performance, this tool allows us to build clear and insightful reports that help our clients precisely identify the creative drivers behind their advertising performance "

Antoine, CEO @Metalyde

"CreaBoost is essential for understanding and optimizing our ad performance. The insights are clear, actionable, and have significantly improved our ROI"

Maïlys, Team Leader Paid Media @Stride-Up

" I love CreaBoost. Honestly, it takes so much time to make something visual to present ad performance... But here, it’s all visual — ecom clients are going to love it. Honestly, the more I dig into this tool, the more I love it "

Features

Turn Your Campaign Names into Actionable Insights

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The most frequently asked questions

Everything you need to know about CreaBoost for agencies. If you need more information or want a full product walkthrough, feel free to book a demo with our team.

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What’s the difference between a basic and advanced naming convention?

A basic convention uses one separator (e.g. “”) to split tag values. An advanced convention uses two (e.g. “” and “:”) to organize tags by groups — giving you richer, structured insights.

How does tag extraction work?

CreaBoost automatically scans the names of your campaigns, ad sets, and ads, extracts every tag, and assigns it to the correct group based on your naming convention.

Where can I see my tag performance?

Once extracted, your tags appear as filters in reports like Top Performing — letting you measure ROAS, CTR, or spend per tag or tag group instantly.

Can I edit my naming convention later?

Yes. You can adjust your separators or add new tag groups anytime. CreaBoost will reprocess your campaigns automatically to keep your tags consistent.