alternative · triple whale
Creaboost, the Triple Whale alternative for running paid media with an agent dedicated to your brand.
Neo reads your ad accounts and your Shopify sales, knows your brand and your targets, and delivers dated decisions every week, by concept, ad set and creative surface.
4,000 advertisers and agencies already use Creaboost.
what triple whale is
Triple Whale is an analytics platform for e-commerce brands.
Triple Whale presents itself as an e-commerce intelligence platform. It brings together attribution (several models, marketing mix modeling and incrementality testing), profit tracking, creative analytics and AI agents called Moby, which send their summaries to Slack or email.
category
E-commerce analytics and attribution.
Measuring each channel’s contribution to sales, with its own models.
agents
Moby.
AI agents for acquisition, conversion, retention and operations.
source
triplewhale.com
Description drawn from Triple Whale’s product pages and blog, checked on October 21, 2026.
what neo brings
Neo starts from the decision you have to make.
Neo reads your accounts and your store with Creaboost’s formulas, and adds the brand, the methods and the calendar.
data
Each platform with its own attribution.
Neo reads the attribution set on each Meta ad set and puts Shopify sales next to ad conversions, never adding them up. Blended CPA is computed on store orders.
Integrations →Settings, read live.
Objective, budget, bidding, audiences, placements: on Meta, Neo reads the setup of every campaign, ad set and ad.
Meta Ads →
brand memory
Your targets, in memory.
Target CPA, margin, seasonality, dated promos: Neo judges every gap against the targets written in the brand memory.
Brands →
methods
Decisions with their rule.
Each decision states what to do, the rule behind it and the date to check it.
Skills →
execution
Concepts, briefs and audits.
Neo writes the concepts, briefs and audits that follow the analysis, and exports them to Google Slides, Sheets or Docs.
Docs →
which one
Triple Whale answers measurement; Neo answers the decision.
triple whale
If your question is measurement.
- Pick a multi-touch attribution model for the whole store.
- Combine attribution, marketing mix modeling and incrementality testing.
- Track store profit, channel by channel.
If your question is what to do on Monday.
- Know which concept to fund, which to cut, and when to check.
- Explain a CPA increase, causes ranked by weight.
- Write the next concepts and briefs.
- Get the review and the alerts in Slack or Gmail.
using both
Triple Whale for measurement, Neo for decisions.
If your team judges budget on Triple Whale’s attribution, keep it as the reference. Write your targets into the brand memory: Neo uses them to judge every concept and every ad set.
Brand memory →triple whale
The measurement reference.
The attribution model and the profit numbers leadership follows.
neo
The week’s decisions.
The Monday review, alerts, audits and briefs, judged against your targets.
memory
Your targets, written once.
Target CPA or ROAS, margin and dated events, in the economics section of the memory.
go further
See Neo make the week’s calls.
questions
What people ask us about Triple Whale.
Does Neo read Triple Whale data?
No. Neo reads your sources directly: Meta, Google Ads, TikTok Ads, Microsoft Advertising, Shopify, GA4, Klaviyo, Instagram, Facebook and more. Your targets and measurement benchmarks go into the brand memory.
All integrations →Does Neo have its own attribution model?
No. Neo reads each platform with the attribution set on its ad sets, computes blended CPA on Shopify orders and never mixes the two. When an ad set’s attribution changes, it flags it.
Do I need a Shopify store?
No. When the store is connected, Neo reads Shopify live. Without one, it works on your ad accounts and organic.
See the Monday review on your own accounts.
Book a demo: Neo reads your accounts and your store, then proposes its dated decisions while you watch.