module · analyze
What wins, what’s tiring, and why.
Analyze reads every creative in your accounts: its spend, its ROAS, its hook rate and, on Meta, what you see and hear in it. You know which concepts, formats and personas drive your results and which ones are wearing out, without tagging 400 ads by hand.
4,000 advertisers and agencies already use Creaboost.
One report by creative, concept, format and persona.
Pick your metrics and how to slice them. Analyze computes every number with the formulas of the Creaboost dashboards, the same ones Neo reads when it answers you.
measure
Creative-level metrics
Spend, revenue, ROAS, CPA, CTR, hook rate, hold rate and conversion rate, for each creative and over the period you choose.
The right level
By creative, concept, format or persona. The same video running in several ads counts as one creative.
Every ad platform
Meta, Google Ads, TikTok Ads and LinkedIn Ads, next to your Shopify sales and organic posts, each with its own numbers.
share
Your widgets
Add, remove and arrange widgets: top creatives, fatigue, tags, catalog products. The report keeps your layout.
A link to send
Share a report in one click. Your client or your creative team opens it from the link.
Inside your tools
Embed the report in Notion or Looker Studio, where your team already tracks its numbers.
A tiring concept shows in its numbers, week after week.
Analyze tracks each creative’s CTR against its frequency. Neo reads fatigue every Monday in the Meta review, concept by concept, over 4 to 6 weeks and on 7-day click. It concludes only when the signature shows two weeks in a row, after ruling out the look-alikes.
- CTR against frequency: the creative your audience has seen too often.
- The full signature: frequency up, reach flat, hook rate and link CTR down, CPM and CPA up while spend holds.
- False signals ruled out: a promo, a budget or tracking change, read in the dated events of the brand memory.
- The answer: new hooks on the concept’s body first, then a new concept if it stays worn out. Budget doesn’t move to the winning ad set.
Your creatives get tagged without anyone tagging them.
On Meta, Analyze tags each creative from what you see in it. Neo also reads the images and videos: what they say, their hook, angle, persona and offer. You then compare results by tag, across hundreds of ads.
analyze · image
What you see
People on screen, product close-up, dominant colors, text on screen.
neo · first 3 seconds
The hook
Its type, and what you see, read and hear in the first three seconds.
neo · audio
What you hear
The transcript, the voice, the music and the sound design.
neo · memory
Angle, format, persona and offer
Named after the personas and offers your team wrote in the brand memory.
your tags
Your own tags
Added by your team, and read in the same groupings as the AI tags.
Your ad names turn into a concept, a hook and a format.
Analyze splits each ad name according to your naming convention. Results then group by concept, hook and format, across campaigns.
| ad name | concept | hook | format |
|---|---|---|---|
| AN_C03_UGC_ITCH_9x16_V2 | C03 · The sweater that doesn’t itch | “Finally, a sweater that doesn’t itch.” | UGC · 9:16 |
| AN_C03_UGC_WINTER_9x16_V1 | C03 · The sweater that doesn’t itch | “My first winter without an itchy collar.” | UGC · 9:16 |
| AN_C07_FOUNDER_HANDS_9x16_V1 | C07 · Six pairs of hands per cardigan | “Every cardigan goes through six pairs of hands.” | founder · 9:16 |
| AN_C01_STATIC_MERINO_4x5_V3 | C01 · The merino turtleneck | “The turtleneck that lasts all winter.” | static · 4:5 |
Atelier Nord’s convention, fictional: brand, concept, format, hook, ratio, version. The two concept C03 ads read as one.
Neo reads your concepts the way your team names them →The products that carry your catalog ads.
In your catalog ads, a few products draw most of the clicks. Analyze ranks them by the clicks and engagement each product gets, so you can feature the ones with the most potential.
01 · 5 ads
Shawl-collar cardigan, ecru
142,500 impressions and $1,310 in spend, the highest CTR in the catalog.
02 · 4 ads
Ribbed merino beanie
109,800 impressions and $1,040 in spend, up for four weeks running.
03 · 3 ads
Turtleneck, three colors
84,200 impressions and $800 in spend, carried mostly by the navy.
Neo rebuilds your Analyze reports, with the numbers on your screen.
Name an Analyze report or board: Neo rebuilds it as a deliverable, with the same widgets, metrics, periods and filters. It adds nothing to it, apart from a short reading you can leave out.
Send the client report →fidelity
The numbers you see in Analyze
Each widget is queried exactly as written. If a number differs from your screen, Neo first shows the widget’s dates and attribution.
reading · optional
Three to five points, if you want them
What moved most, and which widget shows it. No recommendations: decisions stay in the reviews. For a report sent to a client, Neo asks you first.
slides
One widget per slide
Key numbers as tiles on the first slide, then one widget per slide, and creative grids as cards, in the brand’s look.
task
Rebuilt every Monday or every month
At the report’s cadence: Monday for last week, early in the month for the closed month. The same file is updated, with its title and sharing.
go further
From the analysis to the next creative.
questions
What people ask us about Analyze.
Which platforms does Analyze cover?
Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads for paid media, Instagram and Facebook for organic, Shopify for the store. AI tags and Neo’s video reading cover Meta. On the other ad platforms, reports rely on the numbers and on your ad names.
How fresh are the numbers?
Meta and Shopify are read live. Google Ads, TikTok Ads and the other sources sync several times a day: on Google Ads the last synced day is often partial, and on TikTok Ads data stops the day before. Neo always says how recent the numbers it quotes are.
When does Neo call fatigue?
When the signature shows two weeks in a row, over a 4-to-6-week window, on 7-day click. One week or one day proves nothing. Neo then proposes new hooks on the concept’s body, and a new concept if it stays worn out.
Analyze your creatives →Can I keep my own naming convention?
Yes. Tell Creaboost how your ads are named: the separator, then where the concept, the hook and the format sit. Analyze splits each name and groups the results. An ad with a messy name can still be read through its AI tags and your own tags.
How are the tags produced?
Analyze tags each Meta creative from what you see in it. Neo has an AI model read Meta images and videos: transcript, hook in the first three seconds, angle, format, audio, plus persona and offer read against the brand memory. Each sheet is computed once and stored; each new creative read uses 1 AI credit. Catalog ads have no single creative, so they are read product by product.
Can I share a report with a client?
Yes. Send the report’s link, or embed it in Notion or Looker Studio. Neo can also rebuild it in Google Slides, one widget per slide, with the numbers on screen and a short reading if you want one, then update it every period in the same file.
Send the client report →Know which creatives to make again, and which to stop.
Book a demo: we connect your Meta account, and you see your creatives ranked by concept, with their tags and their fatigue signals.