Naming Convention

"Creatives drive 70% of ad performance. The goal is to find
the winners and repeat the magic."

The Ultimate Naming Convention Guide for Media Buyers, Agencies & Digital Advertisers

Learn how to design a naming system that scales—from simple tags to key:value pairs—and transform chaotic ad names into clean, queryable data.
Structure your campaigns for instant analysis, cross-account visibility, and AI-ready creative insights.

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Key things you’ll learn

• Basic vs. Advanced conventions: when to use each, pros/cons, and syntax that scales
  
  
• Tag taxonomy that works: period, product, benefit/angle, audience, format, country, offer, and more.
  
  
• From names to insights: turning tags into ROAS/CTR/CPA views by tag and cross-tags (e.g., product × format).
  
  
• Manual vs automated analysis: why spreadsheets break and how to automate parsing in real time.
  
  
• Team governance: separators, casing rules, documentation, and error-proof workflows across markets.
  
  
• Templates & examples: e-commerce, leadgen, and branding naming patterns you can copy today.
  
  

Conclusion

Download the guide to build a scalable naming system, automate tag parsing, and unlock instant creative insights across every account and market.

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