Every great marketing team asks the same question:
“What really makes our ads perform?”
In CreaBoost, there are two complementary answers — and two powerful features that solve different parts of the problem:
- 🏷️ Naming Convention → structured by humans, perfectly accurate but time-consuming
- 🧠 Smart Tagging → automated by AI, lightning fast but sometimes approximate
Used separately, each has limits.
Used together, they create the perfect creative intelligence system — a balance between precision and automation.
🏷️ Naming Convention: Human Logic, Perfectly Structured
The Naming Convention feature is based on a simple but powerful principle:
What’s written in your ad name can (and should) describe your creative strategy.
You define clear, structured naming rules like:
period:BF25 – product:Pyjamas – benefit:Comfort – format:UGC – audience:Women25+
Creaboost automatically reads these names, extracts every tag (period, product, benefit, etc.), and visualizes performance per tag and crossed tags.
✅ Why it’s great
- 100% accurate when used properly
- Allows analysis of performance by product, format, audience, or angle
- Reflects the advertiser’s strategic intent (what you planned to test)
⚠️ But it requires discipline
- The structure must be followed exactly
- Everyone on the team must name campaigns consistently
- It doesn’t analyze what’s visually inside the creative — only what you typed
That’s where Smart Tagging takes over.
🧠 Smart Tagging: AI Automation, Zero Effort
While Naming Convention relies on what humans write, Smart Tagging relies on what AI sees.
Creaboost’s Smart Tagging feature uses Generative AI and computer vision to analyze every creative — image or video — and automatically detect:
- The scene (indoor, outdoor, studio, lifestyle)
- The format (UGC, testimonial, packshot, animation)
- The presence of people or products
- The angle or emotion (problem-solving, storytelling, luxury, etc.)
All without any manual work.
✅ Why it’s great
- Works automatically, even if naming conventions are inconsistent
- Analyzes all uploaded assets (including videos and carousels)
- Saves hours of manual tagging or data cleaning
- Enables fast, AI-powered creative comparisons
⚠️ But it’s not infallible
Smart Tagging relies on AI interpretation — which means it can sometimes misread context, especially if tags are too abstract.
Example:
If you create a tag called benefit:Freedom, AI might tag an image of a woman outdoors as “freedom” —
even if the campaign message was about comfort, not freedom.
This isn’t a bug — it’s the limitation of generative interpretation.
AI sees patterns, not strategy.
That’s why human-defined conventions and AI tagging complement each other perfectly.
🔄 How They Work Together
When both features are activated, Creaboost combines human intent (Naming Convention) with AI perception (Smart Tagging):
Combined in CreaBoost
- Naming Convention provides structured intent — how you planned your creative.
- Smart Tagging provides observed reality — what’s actually visible in the ad.
- CreaBoost merges both to deliver the most accurate, multi-dimensional creative analysis possible.
📊 Example in Practice
Imagine your team uploads 500 Meta and TikTok ads.
You use both features together in CreaBoost.
You can see patterns like:
“UGC videos tagged as comfort perform best when the AI detects model:Yes + scene:Indoor.”
That’s insight you can’t get anywhere else.
🧩 Why This Combination Is So Powerful
Together, Naming Convention and Smart Tagging allow you to:
- ✅ Validate your assumptions — Does what you planned match what the creative actually shows?
- ✅ Detect hidden trends — Maybe AI finds visual factors you didn’t tag manually.
- ✅ Fix naming inconsistencies — Smart Tagging can fill in missing or incorrect tags.
- ✅ Train your creative strategy faster — With every campaign, the AI learns your patterns.
Humans define the logic.
AI reveals the reality.
Creaboost unites them.
⚡ The Future of Creative Intelligence
At scale, no agency or brand can rely solely on manual naming — and no AI can fully replace human strategic intent.
That’s why Creaboost was built as a hybrid intelligence system:
- Your team defines the creative taxonomy (Naming Convention).
- Our AI tags, validates, and enriches the visuals automatically (Smart Tagging).
- The result: clean, complete, and reliable creative analytics — ready for decision-making.
Precision from humans.
Scale from AI.
Clarity from Creaboost.
🔗 Related Articles
- 🧠 Smart Tagging: How Creaboost’s AI Understands Your Creatives
- 🏷️ The Ultimate Guide to Naming Conventions for Digital Advertising
- 📊 Creative Analytics: The Missing Link Between Ads and Performance
🚀 Ready to Combine Human Precision with AI Speed?
CreaBoost’s Naming Convention + Smart Tagging integration helps you:
- Structure your creative data,
- Automate your visual tagging,
- And unlock insights that go beyond what you name or what AI guesses.
👉 Request a demo to see how your team can scale creative understanding — perfectly balanced between human and AI intelligence.
👉 Try Creaboost and see how your ads truly perform.
