customers
4,000 advertisers already use Creaboost.
Directly or through their outside growth team: freelancers, top performance agencies like Stride Up, Coudac and AdBridge, and global networks like Publicis and WPP, across France and the US.
they use creaboost
Brands, and the agencies that run their paid media.
Advertisers working directly, performance agencies and global networks: a few of the teams that work with Creaboost.
who uses creaboost
Four ways to run paid media, one set of numbers.
Whether paid media is run in-house or by an outside team, Creaboost starts from the brand’s own accounts and computes every metric with the same formulas.
in-house teams
The head of growth and their team
They run all of their brand’s growth, paid and organic, across several platforms, and answer for the results.
freelancers
Paid media freelancers
They run several brands on their own, and want an expert analysis for each one without spending the week on it.
performance agencies
Performance agencies
Stride Up, Coudac or AdBridge: specialist teams that run dozens of accounts, with one expert per channel.
global networks
Global agency networks
Publicis and WPP: network agencies serving advertisers in France and the US.
scenarios
Three ways to work with Neo, told with fictional brands.
Maison Lune and Atelier Nord are the fictional brands of the site’s demos, and the agency is fictional too. Each scenario describes what Neo delivers to the team, week after week: reviews, alerts, briefs and reports.
scenario · direct brand
Maison Lune gets its reviews on Monday morning, dated decisions included.
Maison Lune sells lingerie and maternity wear online and spends about $120,000 a month on Meta and Google Ads. A head of growth and a Meta freelancer run the accounts, and the founder wants decisions every week.
- sector
- Lingerie and maternity, online
- team
- A head of growth and a Meta freelancer
- accounts
- Meta, Google Ads, Shopify
- spend
- ~$120,000 a month
what neo does
- 01
The Monday review, with dated decisions
Every Monday morning, in Slack: the Meta review and the Google Ads review, each with 3 to 5 decisions (rule, steps, check date), then the business review.
The weekly review - 02
An alert when ROAS slips
A concept going off track, a budget running hot: Neo writes in Gmail with the likely cause and what it suggests.
- 03
Concepts drawn from customer reviews
Neo reads the customer voice in the brand memory and suggests persona × angle × offer concepts, ready to brief.
Creative concepts - 04
The monthly report for the founder
In Google Slides, in Maison Lune’s brand look, with a link the founder opens without creating an account.
the routine, every monday
3
reviews in Slack
Meta, Google Ads, then the business review
3–5
dated decisions per platform
rule, steps, check date
20 min
to read and approve the decisions
the head of growth with the Meta freelancer
scenario · seasonal brand
Atelier Nord tracks creative fatigue every Monday of the cold season.
Atelier Nord sells knitwear online and makes most of its revenue between October and February. In season, Meta spend doubles and creatives wear out faster: the team of three has to know which ones to replace, and brief the next ones.
- sector
- Knitwear and apparel, online
- team
- Three people, including a creative
- accounts
- Meta, TikTok Ads, Shopify
- spend
- ~$100,000 a month in season
what neo does
- 01
The week’s creatives, by concept
The Meta creatives that carry most of the spend, grouped by concept, with their hook rate, their share of spend and their verdict.
Creative analysis - 02
Fatigue, read every Monday
When a concept shows the fatigue signature two weeks in a row (frequency up, hook rate and link CTR down), the Meta review says so and proposes new hooks on the same body.
- 03
The season’s budget
Where to add spend without going over the target CPA, lever by lever, judged on Shopify sales.
Allocate the budget - 04
Briefs for the creative
One brief per concept, with the customers’ own words, the hooks to test and what to avoid.
The creative brief
the routine, every monday in season
70–80%
of Meta spend read as creatives
sorted by concept
2
weeks of fatigue before the flag
frequency, hook rate, link CTR
1
brief per concept to refresh
handed to the creative on Monday
scenario · agency
An agency runs twelve brands to the same standard.
A six-person paid media agency in Lyon runs twelve ecommerce and retail clients, with one expert per channel. Each client expects its review before the weekly call, and its report at the start of the month.
- type
- Performance agency, Lyon
- team
- Six people, one expert per channel
- brands
- 12, each with its own Neo
- accounts
- Meta, Google Ads, TikTok Ads, Shopify
what neo does
- 01
A review per client, every Monday
Posted in each client’s Slack channel, ready before the client call, with its dated decisions.
Neo for agencies - 02
One board for all twelve brands
Each client’s CPA week by week, and the accounts that slip, in one place.
Boards - 03
The audit when a client signs
Every platform on three pillars, the bottleneck holding growth back and the next steps ranked by impact, in the first week.
The account audit - 04
Reporting in each client’s brand look
Exported to Google Slides in the client’s colors and fonts, with a web page to send them.
Client reporting
the agency’s routine
12
reviews ready Monday at 9 a.m.
one per client, in its Slack channel
1
board for all twelve brands
each client’s CPA, week by week
12
reports at the start of the month
each in its client’s brand look
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