Feature Spotlights

7 min read

Why Your Meta Custom Conversions Might Not Appear in Creaboost (and How to Fix It)

Julien Bosse

October 2, 2025

If you think your Meta custom conversions aren’t showing up in Creaboost, don’t panic — the truth is, 100% of your Meta custom conversions are automatically fetched by Creaboost.

If something seems missing, the issue almost always comes from a misunderstanding between “custom events” and “custom conversions.”

Let’s clear that up — and show you exactly how to make everything appear correctly.

🧠 1. Custom Events vs. Custom Conversions

In Meta’s ecosystem, there’s a key difference between events and conversions.

Meta’s API (which Creaboost uses) exposes only standard and custom conversions, not raw custom events.

That means:

If you’re sending a “custom event” but never created a “custom conversion” based on it, Meta doesn’t expose it as a conversion — and Creaboost can’t display it.

💡 2. The Most Common Case: Third-Party Apps (Like Calendly)

Here’s where confusion often happens.

Let’s say you use Calendly for lead scheduling.
When a visitor books a meeting, Calendly fires a pixel event like:

Calendly_Booked

You’ll see this event inside Meta’s Event Manager, but it’s only a custom event, not a custom conversion.

So when Creaboost syncs your Meta data, it doesn’t find a conversion metric — because Meta’s API doesn’t classify that event as one.

👉 Solution: You need to create a custom conversion in Meta that points to this event.

Once you do that, Creaboost will automatically detect it and include it in your dashboards — no manual refresh or reconnection required.

⚙️ 3. How to Create a Custom Conversion in Meta (Step by Step)

Here’s how to make your custom event count as a conversion so it appears in Creaboost:

  1. Go to your Meta Business Manager → Events Manager.
    Click on your pixel or data source (where your custom event is logged).
  2. Open the “Custom Conversions” tab.
    Click “Create Custom Conversion.”
  3. Select your data source and base event.
    Choose your pixel, then select your custom event (e.g. Calendly_Booked) from the dropdown list.
  4. Define your rule or condition.
    You can refine by event parameters or URLs if needed.
    Example: Event Name = Calendly_Booked.
  5. Name your conversion clearly.
    For example: Meeting Booked via Calendly.
  6. Click “Create” and confirm.
    The custom conversion will start tracking automatically — and Creaboost will detect it on the next sync.

No extra action is needed in CreaBoost — the sync is automatic once Meta registers the new conversion.

🧩 4. Quick Recap

🧠 5. Why This Design Makes Sense

Meta distinguishes between events (raw tracking) and conversions (defined goals).
CreaBoost mirrors that logic to ensure every metric in your dashboard is:

  • Verified by Meta,
  • Reliable for reporting, and
  • Consistent across all ad accounts.

Once you define a custom conversion in Meta, it becomes a “first-class” metric — visible to both Meta Ads Manager and Creaboost, automatically.

⚡ The Bottom Line

If a conversion seems missing in Creaboost, it’s not because Creaboost didn’t fetch it — it’s because Meta never exposed it as a conversion.

CreaBoost imports all custom conversions automatically.
⚠️ Custom events must be converted into “custom conversions” inside Meta to appear.

Once that’s done, everything syncs seamlessly — no refresh, no manual steps, just clean and accurate conversion data.

🔗 Related Articles

  • 🧩 Creative Analytics: The Missing Link Between Ads and Performance
  • 🪫 The Hidden Killer of Ad Performance: Creative Fatigue
  • 🏷️ The Ultimate Guide to Naming Conventions for Digital Advertising

🚀 Ready to See 100% of Your Conversions in Creaboost?

Creaboost automatically syncs all custom conversions from Meta — ensuring your dashboards are complete and accurate across all accounts.

👉 Just make sure every important custom event is paired with a custom conversion in Meta’s Events Manager, and you’re good to go.

👉 Try Creaboost and see how your ads truly perform.

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